Objects
Zhong, Yingyu, Zhang, Yingying, Luo, Meng, Wei, Jiayue, Liao, Shiyang, Tan, Kim-Lim, Yap, Steffi Sze-Nee. Emerald; 2022. I give discounts, I share information, I interact with viewers: a predictive analysis on factors enhancing college students' purchase intention in a live-streaming shopping environment.